The retail environment has undergone a reshaping, thanks to the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are referred to as ‘third wave’ because they are riding the peak of cellular and online shopping. In fact, these disruptive technologies are set to create revolution in the retail sector. Amongst each one of these new tech developments, image recognition provides been mapped out as the emerging technology which has the potential to generate the highest impact on sales.
With image recognition technology mobile apps, systems and various other software can identify customers from their facial features. Actually, this technology may also be used to identify different objects predicated on their features. As a result the entire world has become a shop windows for the purchasers where they are able to find direct hyperlink from the images of products imprinted on a billboard or in publications acquiring them to the online site or physical area of a retailer. Consumers might have more personal encounter with this technology as it allows systems and software to react to an individual. This allows the buyers to get in addition to scan their desired products conveniently and quickly, which in turn, help to bridge the gap between on the web stores and physical stores. The technology allows the devices and/ or website to be intuitive plus they react in an engaging way with the consumers. In fact, image recognition technology has the potential to be an authentic driving power for the retail environment.
In conditions of product interaction, picture reorganization enables buyers to make visual searches for this products they go for at their products. They are able to enjoy a fully individualized mobile or on-line retail experience while sitting in front of a device. This picture recognition technology actually makes it easier for mobile and online buyers to experience and connect to products. And all these can be completed by just scanning the image on the smartphone or tablet. Numerous brands are already by using this technology for their online and mobile customers in order to make product searching even more interactive and faster. In general, most of such apps allow purchasers to snap competitive pricing an image of the merchandise and search the e-commerce/ m-commerce listing and when the photo matches a similar product, the result is created to the consumers.
With such technologies suppliers will have enormous opportunities; nevertheless, the benefits of these systems are however to be realized totally. Based on the recent market developments the experts have got opined that around 12% individuals are likely to be using picture reorganization technology by 2014. The retail sales too will be substantial up, because of these technologies. Image reputation technology also makes online transactions safer by enhancing the protection perspective of on-line or mobile payme.
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